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Nokia X Here To Stay – Nokia Branding To Stay On Lumia Devices “For Some Time”

Nokia X Here To Stay – Nokia Branding To Stay On Lumia Devices “For Some Time”
1 min read

Now that Microsoft has completed their acquisition of Nokia’s device business, we wonder what will happen to the Nokia brand. It’s been around for ages, and has the respect of many buyers, especially in the Windows Phone market.

Nokia has gone about answering these questions on their Twitter account. In a response to that same question, Nokia had the following statement.

They followed up this by answering another question about which devices the branding would be on.

It’s unknown just how long the Nokia name will be used, or what it will eventually be replaced with. In his Reddit AMA, Stephen Elop stated that “Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand”. He also had a few things to say about the Nokia X lineup.

“Microsoft acquired the mobile phones business, inclusive of Nokia X, to help connect the next billion people to Microsoft’s services. Nokia X uses the MSFT cloud, not Google’s. This is a great opportunity to connect new customers to Skype, and Onedrive for the first time. We’ve already seen tens of thousands of new subscribers on MSFT services.

We are using AOSP to attack a specific market opportunity, but we are being thoughtful to do it in a way that accrues benefit to Microsoft and to Lumia.”

This is great news as the Nokia X line has proven to do well in emerging markets.

Via: Windows Phone Central, 9to5Google

About The Author

Ben Schoon

Ben is a tech geek who co-founded YourTechExplained in 2016. Constantly switching between devices that literally surround him, he can be found reviewing the latest smartphones around the web.